In this episode of pricing college – we take a look at revenue management and ask if your business really requires complex IT systems for revenue management.   Many companies are not at the pricing maturity to fully take advantage of a system of this nature….

We know that our listeners are interested in pricing, revenue management and boosting profits – but how many people really work as dedicated pricing professionals in Australia.   The answer is not very many at all.   Aidan and Joanna try to estimate the actual number….

In Lady Windemere’s Fan, Oscar Wilde had Lord Darlington quip that a cynic was ‘a man who knows the price of everything and the value of nothing.‘ As with so much of what Wilde wrote or said, it’s more than just a nice turn of phrase…

In this episode of Pricing College – we cover the trend for many manufacturers of food products to produce very similar unlabelled or supermarket own brands.   We discuss how this can be a problem for your business in the longer term.     Listen on…