As they say – a fish rots from the head down – and if a CEO is not on board with a pricing project it is doomed to failure.   What should a CEO know about pricing – and we do not suggest they should get…

When it comes to pricing – we know that people want great results from day 1. However – what do you need to do first before trying optimising prices.   Should you optimise – before you fix issues and build a strategy?     Listen on…

In this episode of Pricing College – we discuss what a marketer should know about pricing.   Fundamentally, we believe they should be willing and able to work effectively with pricing.   To be honest – this happens too infrequently.     Listen on Apple Podcasts…

Many companies in 2020 say they practise revenue management but do they really?   We ask are many of them really doing traditional pricing management and strategy?     Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon…

In this episode of Pricing College – we continue to look at revenue management. You may have heard that airlines can sometimes sell tickets at very low prices – and that it makes sense. Can an airline sells a ticket at $1? Is it profitable?  …