The Challenges of Being a Data-Driven Brand Without Automation & Change Management Tools 🛠️
It’s a well-known fact that efficient data management systems help companies deliver value to their businesses. But this is only […]
Search Results for: customer behaviour
How To Put a Price on Your Products For Profit By 2-4% 💵
What’s the difference between an average pricing team’s pricing for profit capability and that of a world-class pricing team? How
How to Drive a Successful Commercial Strategy in the Business 🗺️
In the face of uncertainty in major industries like the oil market, automotive, manufacturing, robotics industry, looking into the future
Target Market Segment Strategy: Segment-Of-One Marketing For Your Business🧍
A target market segment strategy involves breaking down a base into demographics. Market segmentation parameters include age, geography, or income.
The Importance of Business Analysis In Price Strategy Development 🔬
Every business leader understands the importance of business analysis when making decisions. However, the majority of businesses (leaders, managers and
What Do Modern Marketing Concepts Look Like Now? 🪞
The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s
Simple Sales Forecast – Improving the Future of the Business 📝
What will happen to a business when the future seems unclear? How can businesses expect to move forward? How can
The Link Between Product Life Cycle and Manufacturing Process 🌳
What is ever consistent in the business world is how times change – and along with it comes consumer behaviour
What is segmentation? Podcast Ep. 16
Can we charge different customers different prices? You bet we can! In this episode of Pricing College – Joanna
Does AI Offer Businesses The Best Price Optimisation Techniques Or Not? 🛎️
Can AI pricing really improve a business’ price optimisation techniques and analytics? From phones to cars to insurance pricing