Analysing Telstra’s Shift to Value-Based Flexible Pricing Strategy 🛜
Telstra has recently introduced a new pricing strategy, shifting to a flexible, value-based approach. This transition moves away from the traditional CPI-linked model. By adjusting prices based on perceived customer value, Telstra aims to better meet customer needs and respond to market conditions. Ultimately, this strategy…
How Surge Pricing Can Define the Future of Cruise Line Industry 🛳️
The cruise industry traditionally uses fixed-rate pricing for stability but lacks flexibility. Recently, giants like Royal Caribbean have shifted to surge and dynamic pricing models. This evolution is crucial to understanding the industry’s current and future landscape. Surge pricing offers new opportunities to meet changing market…
What Is The New Trend In Dynamic Pricing For E-Commerce Businesses 🔮
What is the new trend in dynamic pricing? As e-commerce improves, we see the use of dynamic pricing methodology changing too. For example, rather than solely changing prices in response to supply and demand, we are now seeing more dynamic pricing systems also varying prices according…
Can Airlines Use Dynamic Pricing For Check In Luggage? 🛅
In the quest for more revenue, airlines continually seek innovative strategies. JetBlue stands out with its dynamic price setting for check-in luggage. This pioneering move reflects the company’s commitment to exploring new avenues for profitability. By adapting to changing market dynamics, JetBlue aims to maximise revenue…
Profitable Revenue Growth: A New Revenue Model For Australian FMCG this Year 🎉
What are the vital steps to achieve profitable revenue growth in Australian FMCG this year? Are bestsellers, like Coca-Cola and Pepsi generating as much revenue for leading FMCG suppliers as they used to? Or have changing consumer behaviours, new entrants to the market, and a totally…
