Online and digital platforms are emerging capabilities that many businesses have still not embedded properly in their operations. Research from Hubspot shows, for example, that only 25% of B2B companies invested in mobile optimisation as part of their unified sales and marketing efforts. In the case…

Over the last year, supermarket prices have climbed 10%. By increasing prices, supermarkets are able to collect more revenue from customers and generate higher profits. This can help the business cover costs associated with maintaining shelves, stocking inventory, and hiring staff. For the past few years,…

These days, customer behaviour is changing more than ever. With the shift to digital platforms and changes in the way businesses operate, what are the best ways to have a startup pricing strategy to align with customer trends?    >Download Now: Free PDF How to Drive…

Key Account Manager: Are You Armed With a Strong Pricing Strategy? 🔩What’s the best FMCG pricing strategy in a depressed market?   FMCG sales make up for more than half of all consumer spending. Meaning, that more than 50% of what consumers spend goes on FMCG…

Analysts forecast that United Kingdom’s inflation rate will soon be driven more by food prices than energy. This follows after multiple studies claiming that the average price of food and non-alcoholic beverages has increased dramatically for the first time in more than 45 years. In fact,…