How Supermarkets Can Utilise A Loyalty Programme To Gain Customer Trust 🥐
A pricing controversy has emerged in the supermarket business, centring on the loyalty programme strategies of retail giants Tesco and Sainsbury’s. This scenario prompts a closer examination of the challenges and controversies associated with loyalty pricing strategies. As we explore this landscape, we’ll uncover the nuanced…
How Tech and Global Trends Influence the Price of Home Appliances 🔌
Walk into any appliance store today and you’ll see it. Rows of TVs, fridges, washers — all flashing sleek designs and even sleeker prices. But behind every home appliances price is a deeper story, one that many businesses struggle to tell well. Appliance pricing today…
What Businesses Can Do Amid the Push for Government Price Controls 🕵
In Australia’s 2025 federal election, pricing has done something unusual—it’s jumped from the spreadsheet to the national stage. What used to be a quiet concern for pricing teams, finance departments, and procurement managers is now front and centre in election campaigns. From supermarket shelves to social…
Can Pricing Consulting Firms 🏢 Really Help Executives With Fixed Views & Biases?
Can pricing consulting firms really stop a price rise disaster? Expert pricing consulting firms tend to have teams of highly educated experts on the ground to help their clients drive more complex project outcomes. But for some reason, their mission isn’t always successful. The hyped-up price…
Why Lower Inflation Won’t Mean Lower Prices for Your Business 📉
Over the past five years, consumer prices have risen by 20 per cent—and they’re not coming down. Inflation has fundamentally changed pricing forever, and businesses—big and small—must adapt or fall behind. Many assume that because inflation has slowed, prices will eventually fall back to pre-inflation levels….
Categories
- marketing strategy (26)
- Organisational Design (14)
- Podcast (114)
- Pricing Capability (87)
- Pricing Career Advice (10)
- Pricing Recruitment (19)
- Pricing Strategy (287)
- Pricing Team Skills (13)
- Pricing Teams & Culture (24)
- Pricing Transformation (47)
- Revenue Model (25)
- Sales Effectiveness (27)
- Talent Management (7)
- Technical Pricing Skills (35)