How To Build a Sales Leadership Philosophy 🥇
Are you unsure of what great sales leaders and pricing teams do differently to achieve superior results? Many aspiring leaders that are incredibly qualified get hired for the job but struggle to deliver more complex business outcomes in challenging commercial positions. What most companies and individuals…
Customer Value Proposition Example: Do This One Thing and Drive Even More Shareholder Value ⏱️
The way your business articulates the profit value it generates is the number one indicator of business growth. It affects your ongoing success in a changing market. Unfortunately, many CEOs and their teams have not been able to contextualise customer value. Thus, many find it a…
How Supermarkets Can Utilise A Loyalty Programme To Gain Customer Trust 🥐
A pricing controversy has emerged in the supermarket business, centring on the loyalty programme strategies of retail giants Tesco and Sainsbury’s. This scenario prompts a closer examination of the challenges and controversies associated with loyalty pricing strategies. As we explore this landscape, we’ll uncover the nuanced…
How Tech and Global Trends Influence the Price of Home Appliances 🔌
Walk into any appliance store today and you’ll see it. Rows of TVs, fridges, washers — all flashing sleek designs and even sleeker prices. But behind every home appliances price is a deeper story, one that many businesses struggle to tell well. Appliance pricing today…
What Businesses Can Do Amid the Push for Government Price Controls 🕵
In Australia’s 2025 federal election, pricing has done something unusual—it’s jumped from the spreadsheet to the national stage. What used to be a quiet concern for pricing teams, finance departments, and procurement managers is now front and centre in election campaigns. From supermarket shelves to social…
