Competitor Oriented Pricing Is Tempting, But Is It Right for You? 🥇
Recently, Nike announced a price increase of up to $10 on premium footwear—a move that has prompted Adidas and Puma to consider similar adjustments. It’s a classic case of competitor oriented pricing, where strategy is shaped by what others in the market are doing. This scenario…
Why Cost Cutting Sometimes Cuts Corners on Price Integrity ✅
You don’t often hear customers talk about pricing staff. But when pricing goes wrong, they talk loudly—and they talk everywhere. Online, in store, to regulators, to each other. One wrong price tag can do more damage to trust than a faulty product. And yet, in cost-cutting…
How To Build a Sales Leadership Philosophy 🥇
Are you unsure of what great sales leaders and pricing teams do differently to achieve superior results? Many aspiring leaders that are incredibly qualified get hired for the job but struggle to deliver more complex business outcomes in challenging commercial positions. What most companies and individuals…
Customer Value Proposition Example: Do This One Thing and Drive Even More Shareholder Value ⏱️
The way your business articulates the profit value it generates is the number one indicator of business growth. It affects your ongoing success in a changing market. Unfortunately, many CEOs and their teams have not been able to contextualise customer value. Thus, many find it a…
How Supermarkets Can Utilise A Loyalty Programme To Gain Customer Trust 🥐
A pricing controversy has emerged in the supermarket business, centring on the loyalty programme strategies of retail giants Tesco and Sainsbury’s. This scenario prompts a closer examination of the challenges and controversies associated with loyalty pricing strategies. As we explore this landscape, we’ll uncover the nuanced…
