Why Businesses Without a Skilled Pricing Director are Likely to Fail 🦄
Fashion and beauty brands are under pressure. Costs keep rising, and consumers are more exacting than ever. Many now judge a brand’s value almost entirely by its price. Sharp increases feel opportunistic to 60% of shoppers, putting trust and loyalty at risk. In this environment,…
How Big Business Uses Marketing Automation Pricing To Drive Profits 🖥️
How does marketing automation pricing help pricing teams make better and more profitable pricing decisions? What’s the role of the pricing team now that marketing automation pricing has entered the modern pricing department? >Download Now: Free PDF Pricing Recruitment In the early days…
Why You Need to Integrate Data Insights into your Business Models 🗂
Most businesses continue to struggle to combine data analysis and insights into their business strategy and, inversely, match their data initiatives with the demands of their organisation. Worse, many firms don’t consider data to be significant yet. Why? >Download Now: Free PDF How to…
Managing Product Prices And Extended Customer Warranty Strategy 👮🏼♂️
Effective product prices and extended warranty strategies are essential in building trust, guaranteeing product quality, and fostering confidence. They play a crucial role in consumer choices, guiding decisions and nurturing brand loyalty. As a business cornerstone, warranties not only assure reliability but also form a…
How to Deliver Your Best Customer Experience Strategy In Uncertain Times 📝
Your customer experience strategy is now a central aspect of your turnaround business strategy this year. What did people do differently before the crisis? All of these changes are creating a huge impact on customers’ willingness to pay. Customer experience has been the #1 indicator that…
