What’s Smart and What’s Not in Samsung’s Pricing Strategy 📂
Samsung’s announcement to freeze prices for its latest Galaxy S25 has sparked interest across the business world. At a time […]
Pricing Strategy
Pricing strategy determines how much of the value your business creates actually reaches the bottom line, yet most companies price by habit, not by design, forfeiting 2–8% of margin as a result.
This section breaks down the frameworks, common mistakes, and real-world examples that separate a genuine pricing strategy from a spreadsheet inherited from last year.
Every article here is written for commercial leaders who need to act on pricing decisions, not just understand the theory behind them. Start with What Is Pricing Strategy? for the fundamentals, then explore the latest thinking below.
If you need to put these frameworks into practice rather than just read about them, that’s what our Pricing Strategy Consulting service is for.
Is Target’s Pricing Policy a Dealbreaker for Shoppers? 🎯
Recently, Target received criticism for their pricing policy. Customers noticed big price differences between its online and in-store products. One
Pricing Capability, Pricing Strategy
What is Cheapflation? How Does It Affect Small Businesses? 🥡
What is Cheapflation? How Does It Affect Small Businesses? 🥡 Cheapflation refers to a trend where budget items see
marketing strategy, Pricing Strategy, Sales Effectiveness
Can Price Lock Guarantee Help Small Businesses Amid Cost of Living Crisis? 🔒
Can Price Lock Guarantee Help Small Businesses Amid Cost of Living Crisis? 🔒 The price-lock guarantee trend is gaining
Pricing Strategy
Issues Small Business Owners Face Regarding Overpricing 🐖
Issues Small Business Owners Face Regarding Overpricing 🐖 Overpricing is becoming a real headache for small business customers who feel
Pricing Strategy, Sales Effectiveness
What Is Underpricing and How It Hurts Your Brand Strategy ⛓️💥
What Is Underpricing and How It Hurts Your Brand Strategy ⛓️💥 As a small business owner, lowering your prices