Taylor Wells Blog On Pricing, Revenue Management

What Do Modern Marketing Concepts Look Like Now? 🪞

The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s […]

“People don’t purchase products; they buy brands,” as the old business saying goes. The key to a company’s concrete identity

Selling a high-priced product can be challenging to most businesses, especially when there are cheaper counterparts around. Thus, oftentimes, when

In today’s episode, we will discuss the problems with surcharging. What to be aware of with surcharging? Listen on Apple

What is the importance of pricing intelligence and analysis for retailers? Price, as part of the marketing mix, has

In today’s episode, we are going to discuss the importance of value-based pricing during inflation. Listen on Apple Podcasts Listen