Developing A Sales Strategy Action Plan To Address Challenges In Sales 🗺️
This year, more than ever, companies are having to rethink their sales strategy action plan. The challenge lies in ever-changing and unstable economic landscapes. Pipelines are diminishing as a result of the pandemic. Those that survived are having to cope with a surge in demand. Others…
How To Develop An eCommerce Strategy For Your Business 🐝
Businesses all around the world in all kinds of fields had their resilience tested greatly during the pandemic. It was either adapt or go bust. Studies by Gartner Inc., a financial analyst firm, showed that the companies that thrived during the pandemic were those that partnered…
Commercial Focus: Customers Hate Businesses That Only Think About Money
Who hates having to buy from a business that only cares about how much money they can extract from you? Commercial focus or awareness talks about understanding the strengths and weaknesses of a business in relation to how it gains profit, customer satisfaction, and the biggest…
What Coca-Cola Teaches Us About Price Acceptance And Innovative Pricing Strategies
Coca-Cola is not only a brand that’s overcome longevity, it’s also managed to become one of the most iconic and ubiquitous names in the world. This is due to their unique pricing and ability to navigate price acceptance. We previously covered the interesting history of Coke…
Fair Pricing Policy: Understanding Price Governance & Why It Often Fails
Just how successful is your organisation when it comes to implementing a fair pricing policy or price rise programme? If you’re like most companies that aren’t doing so well, you should know that: 90% of organisations fail in their first efforts toward price data governance…