The Difference Between Pricing and Revenue Management 💹 Podcast Ep. 7
In this episode of Pricing College – Aidan and Joanna discuss the difference (if any) between pricing and revenue management. Is one a sub-sector of another or are they distinctly different? Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on…
How to know if your business has a pricing problem 🤔 Podcast Ep. 6
In this episode of Pricing College – we discuss how to know if your business has a pricing problem and what to look out for. Spotting a pricing problem early can save your business a great deal of heartache down the line. Listen…
What Is Value Based Pricing? 💰 podcast Ep. 5
In this episode of Pricing College – we start discussing the big issues. What is value-based pricing? This is a basic introduction by Aidan and Joanna discussing the topic. Rest assured, we will revisit this topic in detail in the future. Listen on Apple…
What Is Cost Plus Pricing?🖩 Podcast Ep. 4
In this episode of Pricing College – Aidan and Joanna discuss what cost-plus pricing really is. Cost-plus pricing is probably the most widely used and easy to understand pricing methodology. Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher…
Where Is Pricing Set In 2020? 🏷️ Podcast Ep. 3
In this episode of Pricing College, Aidan and Joanna discuss where pricing is actually set by companies in 2020. Pricing can often sit somewhere in marketing, finance, sales, commercial, or merchandising. There are no incorrect setups – but certainly, there are ways to improve. …