In this episode of Pricing College – Aidan and Joanna discuss whether a pricing guru and a great pricing strategy can rescue a bad or outdated business model.   We discuss the examples of Blockbuster Video, Virgin Megastores and music retailer HMV.   We state that…

In this episode of Pricing College – we go back to University for Economics 101. If you increase prices – how much will volume fall? Is that something we should know or care about? Is there anything we can do to influence elasticity – or is…

In this episode – we look at the concept of loss aversion. It is an old saying in gambling – that money lost hurts twice as much as the pleasure of money won!   This same concept should apply in your sales meetings and sales discussions….

  In this episode – we look at whether a smaller consumer products business can say no to major supermarkets and retail chains and go direct. A move like this is a complete business shift and means you need to invest in distribution and shops. However…

In this episode of Pricing College, we celebrate getting back to restaurants and what tricks of the trade you learn in restaurant menus. Whether it is priced at $4.99 or just the number 5 without a dollar sign – the menu pricing may be trying to…