Pricing to Different Stakeholders 👔 Podcast Ep. 75
In this Episode of Pricing College – we talk about talking! What should you say and how should you describe pricing when talking to various stakeholders like sales, marketing, finance etc – or even the CEO. The reality is that not everyone gets pricing the…
Introduction to Price Optimisation 💰 Podcast Ep. 74
In this episode of pricing college – we discuss what price optimisation is and where to start. This is different to pricing strategy – and is a more numeric, data driven topic requiring specialist skill sets. We run through the basics …
Why Use Cost Plus Pricing? Is it a Smarter Choice for Startups? ↗️
Among the most central aspects of any startup is pricing. Are you thinking about what would be the best pricing strategy for your startup? You might be considering a cost-plus pricing strategy. Why should you use it? >Download Now: Free PDF How to Maximise Margins…
Tactical Pricing: How to Recapture your Price-conscious Customers
As competition heightens, more businesses are falling into the commoditisation trap. The shift and focus move from marketing strategies, product/technological innovations to a psychological fixation on pricing. Now, most business leaders use price as leverage to keep customers interested. While others vary their offerings with basic…
Issues of Cost Plus Pricing in the Forex Market 📉 Podcast Ep. 73
In this episode, we discuss the forex market and how that really highlights common issues with cost-plus pricing. The foreign exchange market – forex – changes millions of times a day, every day – and is a major cost input to lots of businesses. …