In this episode of Pricing College we stray into an area we do not look at – asset pricing. House prices are one thing most people have a view on.   We discuss how changing interest rates – really reflect lifetime cost of ownership and payment…

In this episode of Pricing College – Aidan and Joanna discuss the common psychological scenario – where the seller says thank you – and sometimes in a B2B environment – the procurement team almost seek to grandstand over the seller. Why people do think that the…

In this episode of Pricing College, we ask has unbundling gone too far.   We discuss the travel and hotel industry – and give the example of Ryanair.   Unbundling can be a great strategy for segmentation – but sometimes we just want the full service!…

In this episode of Pricing College – we discuss how supermarket promotions work – and what suppliers need to know.   Is your brand benefitting or being impacted by a promotion from the supermarket?   How do promotions impact volume and sales and of course profit?…