The Price of Ads During Super Bowl Keeps Rising but There’s a Lesson in It 🏈
In 1967, the price of 30-second ads during the first Super Bowl was around $37,500. Fast forward to 2025, and that same ad could set you back over $7 million. That’s a staggering increase of over 18,000% in less than six decades. With over 100…
Is Your Pricing Methodology and Execution Strategy Holding You Back? 🔣
Pricing methodology is often seen as tricky, especially when trying to understand what goes behind it. Many business executives and managers shy away from talking about their pricing strategy, fearing it will give competitors an edge or, more commonly, that it won’t hold up to scrutiny. …
Hotels Using Location-Based Pricing Are Playing a Risky Game 🗺️
A guest books a room at your hotel for a long-awaited holiday. They find a great deal, only to discover later that a friend in another city got the same room for $500 less. This is location-based pricing in action—a strategy that adjusts prices based on a…
How Modern CFOs Are Revolutionising Pricing Strategy Frameworks 🏦
A company struggles to find the sweet spot for its pricing strategy framework. Sales complain prices are too high. Finance argues margins are too thin. The product team thinks no one truly understands the value of their innovations. Meanwhile, customers remain confused about whether they’re getting…
Can Business Value Management Be Enhanced By Intangible Assets? ⭐️
When making a business value management for a company, it is important to know all its assets and liabilities to see it’s profitable enough to put money in it. >Download Now: Free PDF How to Drive Pricing Strategy to Maximise EBIT Growth Mostly, investors…