How Small Pricing Errors Can Destroy Customer Trust 🦕
Key Takeaways Why Customer Trust Matters More Than Ever Customer trust is becoming one of the most important factors in […]
When Personalised Pricing Becomes a Profitability Problem 🧼
Key Takeaways The Greatest Risk of Personalised Pricing Is Not Regulation. It Is Customer Perception. Personalised pricing has become one
The JB Hi-Fi Lesson Every B2B CEO Needs to Hear 👨🏼🏫 Podcast Episode 130
Joanna Wells explores the price mechanism through the ACCC’s findings against JB Hi-Fi over misleading reference pricing. The case highlights
How a Broken Pricing Mechanism Puts Customer Trust at Risk 🐝
Key Takeaways The Cost of a Broken Pricing Mechanism A broken pricing mechanism can have significant consequences for businesses, as
Why Businesses Without a Skilled Pricing Director are Likely to Fail 🦄
Key Takeaways Fashion and beauty brands are under pressure. Costs keep rising, and consumers are more exacting than ever. Many
Are Businesses Underestimating the Price Sensitivity of Customers? 🧴
Key Takeaways The Problem with the Price Sensitivity of Customers The price sensitivity of customers is becoming a major concern