What Business Executives Must Know About Surveillance Pricing 🕵🏻♂️
What is surveillance pricing? It’s no longer a theory. It is moving from concept to practice. Businesses are already testing […]
AI Buying Agents Are Transforming the Future of Pricing in B2B 🫣
In many cases of pricing in B2B relationships, the price stays under wraps. Buyers often need to fill out a
Pricing Strategy Lessons Luxury Brands Can Learn from Ralph Lauren 🧵
Mid-tier luxury brands feel the squeeze. On one side are fast-fashion and digital-first players slashing prices and winning younger shoppers.
How to Attract Top Pricing Specialists in a Tight Talent Market 📒
Did you know that the demand for pricing experts is outpacing supply, particularly in the insurance industry? As pricing roles
How Smart Subscription Pricing Model Can Turn Fatigue into Loyalty 💤
Many business leaders talk about subscription fatigue as though customers are just tired of subscriptions. But the evidence suggests otherwise.
Why Mid Range Pricing Can Actually Work Better in Tough Markets 👕
Many businesses feel stuck—either competing on ultra-low prices or trying to be “luxury.” Mid range pricing offers a third path.