Is Your Pricing Protecting Margin Or Destroying It 🌪️ Podcast Episode 131
Joanna Wells explores how pricing architecture reveals the hidden decisions behind profitability. Drawing on real business examples, she examines how […]
What Is Pricing Architecture? The Hidden Structure Behind Profitable Pricing
Key Takeaways Many organisations invest heavily in growth strategies, operational efficiency, and cost reduction. These areas are important. However, one
How Deceptive Pricing Turns Quick Gains into Reputation Pains 🎫
Key Takeaways Deceptive pricing in ticket sales is a growing concern. Despite rules and fines, companies like Ticketmaster face ongoing
How Small Pricing Errors Can Destroy Customer Trust 🦕
Key Takeaways Why Customer Trust Matters More Than Ever Customer trust is becoming one of the most important factors in
When Personalised Pricing Becomes a Profitability Problem 🧼
Key Takeaways The Greatest Risk of Personalised Pricing Is Not Regulation. It Is Customer Perception. Personalised pricing has become one
The JB Hi-Fi Lesson Every B2B CEO Needs to Hear 👨🏼🏫 Podcast Episode 130
Joanna Wells explores the price mechanism through the ACCC’s findings against JB Hi-Fi over misleading reference pricing. The case highlights