The Secret to Pricing Rental Property Like a Pro 🪟
Did you know Airbnb bookings dropped for some hosts overnight, just because guests could finally see cleaning fees upfront? That one change in pricing transparency forced thousands of hosts to rethink how they were pricing rental property on the platform. Some cut cleaning fees to…
Shifting from Discount-Heavy Tactics to a Real Value-Based Pricing Strategy 🐝
Lots of businesses rely on discounts to keep sales moving, but when it’s time to shift toward better margins or a more premium brand, pulling back too fast can cause real damage. If you drop the discounts without a clear plan or a solid value-based pricing…
Why Ad Platforms Need Value-Based Digital Advertising Pricing Models 📰
Pricing power delivers value—but misused, it quickly turns into a liability. That’s the clear lesson from REA Group’s ongoing digital advertising pricing controversy. The Australian Competition and Consumer Commission (ACCC) is now investigating whether REA’s listing fees—which have increased nearly 50-fold over the past 15 years—signal…
How Deep Discounts and Predatory Pricing Strategy Trigger Legal Trouble 🐊
What looks like a clever discount today could become a legal headache tomorrow. Every business wants growth, but chasing it through aggressive discounting can come at a cost. For many companies, especially in today’s competitive and digitally disrupted market, deep discounts feel like a fast track…
What Happens When Sport Ticket Prices Aren’t Transparent Enough ⚽️
In the world of sports, few things stir as much passion—and scrutiny—as ticket prices. Sport ticket prices are emotional touchpoints that can build trust or break it. Fans want to believe their loyalty counts. Businesses want to maximise value. But what happens when pricing, however legal…