The AI Price War Is On—How to Build Pricing Models That Win ☢️
AI is racing ahead—faster models, sharper results, wider adoption. But behind the scenes, another race is heating up. It’s not […]
Why Businesses Without a Skilled Pricing Director are Likely to Fail 🦄
Fashion and beauty brands are under pressure. Costs keep rising, and consumers are more exacting than ever. Many now judge
Value Creation Formula Behind the Louis Vuitton Pricing Strategy 👜
Every business sees price as a number, a revenue input, a cost markup. But done well, pricing is far more.
Developing Products For Professional Service Firms That Increase The Value of Service Pricing 🏬
Professional service firms provide specialised expertise. Because of this, offerings can be profitable. However, in some cases due to limitations
How to Turn a Discount Promo Code Strategy into a Growth Engine 🤳
Promo codes used to be a straightforward tactic. A small discount was enough to attract attention and nudge a buyer
What Pay What You Want Pricing Reveals About Customer Behaviour 🍜
In Nice, a restaurant called Cocorico takes a bold step. Customers decide how much to pay for their meals. The