Value-Based Subscription Price Increase Strategies For Streaming Services 🏊🏻♂️
The subscription price of content streaming services continues to increase. Netflix, Hulu, Disney+, Paramount+, and Apple TV+ have all just announced pricing increases, which means viewers will have to spend more money to continue watching their favourite series and movies. The reality is that this trend…
Pricing Executive Search 👩💻: Standard Hiring Process Is Broken and Flawed
Talent and opportunities abound when you have the insight to identify them, the skills to locate them, and the ability to distinguish the best options. However, the challenge lies in the fact that numerous Australian companies follow conventional recruitment procedures that provide limited filtering capabilities and…
Product Management & Pricing Strategy Development For FMCG Companies 🥫
While inflation is gradually becoming more manageable for businesses, it’s important to note that challenges persist. Particularly, the fast-moving consumer goods (FMCG) sector continues to grapple with various issues. These challenges include supply chain disruptions, rising production costs, and changing consumer preferences. Therefore, even as inflation…
What Businesses Get Wrong About Price Review And Consulting Services 🧑🏼⚖️
“Customer and product pricing in this business is much more of a problem than they told me it was going to be coming into the role 8 months ago,” a Marketing Executive said to me on a video call. “There are layers of unnecessary customer discounts…
What Are The Benefits Of Penetration Pricing Strategy For New Products 🏹
Companies introduce new products to the market every now and then. Often, the launch comes with a well-known strategy called penetration pricing. Even the streaming giant, Disney+, used it when the platform debuted a few years ago. What makes this approach work? How can you put…