What Is The Meaning Of An Omnichannel Marketing Approach? 🍥
Online and digital platforms are emerging capabilities that many businesses have still not embedded properly in their operations. Research from Hubspot shows, for example, that only 25% of B2B companies invested in mobile optimisation as part of their unified sales and marketing efforts. In the case…
Price Of Diamonds: Who Determines And Controls The Trade? 💎
The diamond industry has long been shrouded in intrigue and speculation, with questions surrounding the determination of diamond prices and the true power players behind the scenes. How’s the price of diamonds determined? Who really controls the diamond trade? Does the diamond cartel price their products…
How Supermarkets Can Develop Better Pricing Strategies 🥗
Over the last year, supermarket prices have climbed 10%. By increasing prices, supermarkets are able to collect more revenue from customers and generate higher profits. This can help the business cover costs associated with maintaining shelves, stocking inventory, and hiring staff. For the past few years,…
Optimising Startup Pricing Strategy To Align With Customer Value 💰
These days, customer behaviour is changing more than ever. With the shift to digital platforms and changes in the way businesses operate, what are the best ways to have a startup pricing strategy to align with customer trends? >Download Now: Free PDF How to Drive…
FMCG Pricing Strategy: How to Double Pricing Power In A Depressed Market 💉
Key Account Manager: Are You Armed With a Strong Pricing Strategy? 🔩What’s the best FMCG pricing strategy in a depressed market? FMCG sales make up for more than half of all consumer spending. Meaning, that more than 50% of what consumers spend goes on FMCG…