The Smart Way to Utilise Full Retail Prices Without Losing Customers 👕
Big apparel names like Levi’s, Aritzia, Ralph Lauren, Under Armour, and Abercrombie & Fitch are making a bold move. They […]
Why Fair Value Pricing Is Replacing Aggressive Discount Strategies 👨🏼⚖️
Key Takeaways The Retail Pricing Shift Businesses Can’t Ignore Consumers are redefining value in retail. For years, many consumer brands
How B2B Ecommerce Companies Are Adapting to Freight Surcharges 🚢
Key Takeaways Freight Surcharges Are Becoming an Ecommerce Prices Problem B2B ecommerce platforms are entering a more volatile freight market,
The Hidden Pricing Problem Inside Most B2B Businesses 👎🏼 Podcast Ep. 125
In Part 3 of the Pricing Transformation Series, Joanna Wells explores a growing pricing problem in B2B businesses: pricing structures
Sometimes It Is the Pricing Team, and No One Wants to Say It 🎯 Podcast Ep. 124
In Part 2 of the Pricing Transformation Series, Joanna Wells examines a critical but often overlooked pricing factor: the pricing
What Is the Best Pricing Strategy for New Products in B2B E-commerce Today? ✨
If you run a B2B e-commerce business, choosing the best pricing strategy for new products is becoming harder. Costs are