How Avis Created A Value Based Business Strategy To Drive Brand Equity 🚘
How does a value-based business strategy affect brand equity? What happens to your products’ brand equity when you’ve discounted them too much or too deep? Short answer: You destroy brand equity and forever struggle to use price and promotions to capitalise on the value of your…
Pricing Competency: 8 Steps To Build A Great Pricing Team 🤼
Pricing Competency: Talent management and 8 easy steps to become a winning pricing team >Download Now: Free PDF How to Improve Your Pricing Team Performance What pricing competency model is your business using to measure core pricing competencies? Do you have a talent management…
Price Escalators: The Part of Pricing Many People Forget About 💲
Price escalators: Note – this article was originally published by Ranson Pricing on 29th June 2016. We live in a world where inflation is a fact of life. Our suppliers increase their prices, shrinking our margins, and our customers enjoy increases in the nominal value of…
Everyday Low Pricing: A Bargain Offer Or A Pricing Trick Distorting Value? 🍎
Australian merchandise discounters like Bunnings, Chemist Warehouse and now Amazon.com.au have lured your customers away from you using Everyday Low Pricing (EDLP). But does that mean that all retailers should use EDLP to get customers back? >Download Now: Free PDF How to Drive Pricing Strategy…
Commercial Coaching: How To Get To Commercial Leadership As A Pricing Manager
Commercial coaching: How do you increase your chances of being successful in a new commercial management role when you are a pricing manager? >Download Now: Free PDF How to Hire and Train Pricing All-Stars How can you build traction quickly and align people to…