Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy 💭
Not too many consumers are aware that pricing isn’t as straightforward and rational as one might think. In fact, pricing is one of the most difficult yet crucial aspects a business must consider. Pricing too high or too low can deter consumers from purchasing your product….
Discount Sale Price: How To Detect A Rip Off From A Bargain 🈹
How often do you see a sale discount price or big red sales signs when you go shopping either for food, clothes or electronics? Quite a lot, right? >Download Now: Free PDF The No. 1 Rebate Pricing Strategy Just think of JB Hi-Fi: They…
How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
How to Build a Customer-Focused Culture Strategy 🏰
As a CEO or executive competing to win in an industry weighed down by margin pressure, you’ll probably want to transition the business from cost plus to value-based pricing very soon. You may also have a fair bit of doubt running through your mind about transforming your company culture to a customer-centric culture.
How B2B Can Build An Effective Omnichannel Strategy and Management System 🏭
Customers now have an unparalleled number of ways to communicate with businesses, from brick-and-mortar channels to a vast array of digital modes. >Download Now: Free PDF Digital Transformation So, how should companies identify the real needs and preferences of their customers across omnichannel journeys?…