How to Design Pricing That Positively Shapes Customer Behaviour 🌽
You work in pricing. You set numbers. But those numbers do more than protect margins. They send signals. Pricing and […]
Why High Price Strategy Is Failing Luxury Brands and How to Fix It 💎
Luxury is changing. A high price strategy is no longer just about premium pricing, exclusivity, and status symbols. Today’s consumers—particularly
How Loyalty Pricing and Private Labels Power an Effective Value Loop 🌟
Woolworths relies heavily on private-label pricing and loyalty rewards to offer value while protecting profits. These strategies aren’t perfect, but
How Do Tariffs Affect Prices and What You Should Say to Customers 🪡
Tariffs are back in the spotlight. As global tensions shift and trade policies tighten, businesses are once again grappling with
How Big Business Uses Marketing Automation Pricing To Drive Profits 🖥️
How does marketing automation pricing help pricing teams make better and more profitable pricing decisions? What’s the role of the
A Case Study on Telstra’s Price Changes and Customer Trust 📶
Raising prices is one of the toughest decisions a business can make. The fear of upsetting loyal customers often leads