Is the One who Pays Really the Boss? 🧍 Podcast Ep. 80
In this episode of Pricing College – Aidan and Joanna discuss the common psychological scenario – where the seller says […]
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How Supermarket Promotions work? Podcast Ep. 78
In this episode of Pricing College – we discuss how supermarket promotions work – and what suppliers need to know.
Introduction to Price Optimisation Podcast Ep. 74
In this episode of pricing college – we discuss what price optimisation is and where to start. This is
How Much Do Price Differentiation Strategies Maximise Willingness to Pay? ✔️
Pricing professionals have a lot of tricks under their sleeves that keep businesses operating and retain customers at the same
The Major Issue with Siloed Business Structures 🤦️ Podcast Ep. 71
We have seen it – and I am sure you have seen it. Businesses run on bizarre structures or siloed
What Approaches can we Learn from SAAS? Podcast Ep. 64
More and more services for businesses and consumers are delivered as SAAS – Software As A Service. What common trick
Can you Start Optimising Prices Immediately? Podcast Ep. 62
When it comes to pricing – we know that people want great results from day 1. However – what do
Are you really doing Revenue Management? 🤔 Podcast Ep. 60
Many companies in 2020 say they practise revenue management but do they really? We ask are many of them
Can “Own Brands” – Destroy your Real Brand? 🤔 Podcast Ep. 54
In this episode of Pricing College – we cover the trend for many manufacturers of food products to produce very
Can too Many Brands Damage your Business? 🤦️Podcast Ep. 53
When companies buy lots of brands – they sometimes have real issues integrating them and differentiating their offer. Can too