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In this episode of Pricing College – we discuss what a marketer should know about pricing. Fundamentally, we believe they […]

Many companies in 2020 say they practise revenue management but do they really?   We ask are many of them

In this episode of Pricing College – we continue to look at revenue management. You may have heard that airlines

In this episode of pricing college – we take a look at revenue management and ask if your business really

We know that our listeners are interested in pricing, revenue management and boosting profits – but how many people really

In Lady Windemere’s Fan, Oscar Wilde had Lord Darlington quip that a cynic was ‘a man who knows the price

In this episode of Pricing College – we cover the trend for many manufacturers of food products to produce very

When companies buy lots of brands – they sometimes have real issues integrating them and differentiating their offer. Can too

In today’s episode of Pricing College – we discuss how brands can help with pricing segmentation and how it can