How Deceptive Pricing Turns Quick Gains into Reputation Pains 🎫
Deceptive pricing in ticket sales is a growing concern. Despite rules and fines, companies like Ticketmaster face ongoing accusations of using tactics that lead consumers to pay more than expected. These tactics may take advantage of how people think and act under pressure. By understanding these…
How Mercedes-Benz Uses Luxury Brand Positioning to Compete 🧭
What makes a luxury car worth its price tag? For many, it’s not just the leather seats or high-tech gadgets — it’s the status, the story, and the feeling of driving something extraordinary. Mercedes-Benz has mastered this for decades, but with the 2026 CLA, it’s taking…
How B2B Industrial Can Use Growth Strategies And Manage Margins In 2022 🪛
The B2B Industrial sector is struggling: Inflation is demanding businesses to increase prices. Costs are out of control. New demand spikes are further exacerbating costs. And legacy price inconsistencies are creating new levels of channel conflict, suboptimal price setting and price complexity that procurement teams are…
Are Unfair Pricing Practices Hurting the Live Music Industry? 🧑🏼🚒
Ticket prices doubling within minutes. Fans feeling ripped off. Small promoters locked out by industry giants. This isn’t just bad luck—it’s the reality of extreme dynamic pricing in Australia’s live music scene. As concerns about unfair pricing practices grow, trust erodes, and consumers push back. With…
Are Your Pricing Decisions Helping or Hurting Your Bottom Line? 🤥
Many business leaders believe that rising energy costs, inflation, or global supply chain issues are the biggest threats to their pricing decisions. But what if the real problem lies within their own operations? James, for example, is the CFO of a mid-sized food distribution company…
