How Big Business Uses Marketing Automation Pricing To Drive Profits 🖥️
How does marketing automation pricing help pricing teams make better and more profitable pricing decisions? What’s the role of the […]
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A Case Study on Telstra’s Price Changes and Customer Trust 📶
Raising prices is one of the toughest decisions a business can make. The fear of upsetting loyal customers often leads
What Happens When Airline Dynamic Pricing Algorithms Go Too Far 🌁
Dynamic pricing remains a core tool for many airlines looking to optimise revenue and yield. And there’s no doubt it
Building A Creative New Pricing Strategy To Boost Businesses Growth ✨
Pricing is one of the most important aspects of a business, yet it is an area that can often be
Is It Time to Rethink Your Value Chain Management Approach? ☯️
Pricing shows customers what something’s worth. But it also signals how much you value the people behind it—your staff, suppliers,
Why Your Dynamic Pricing Algorithm Might Be Turning Off Customers 🐛
Most businesses today see AI as a smart investment. It promises precision, efficiency, and a better customer experience. With more
Why You Shouldn’t Hire Pricing Managers That Say They’re Price Experts 🍈
Real price experts are very hard to find. They are not ten a penny. They’re actually an extremely rare group
Are Fast Food Menu Prices Rising Faster Than the Value They Offer? 🥬
McDonald’s used to mean reliable burgers at reliable prices. These days, things are different. Sales are slipping. Prices keep climbing.
How Adaptive Planning in Pricing Helps Retailers Stay Profitable 🎨
Some business leaders still rely on the same pricing playbook year after year. They update it annually and leave it
Pricing Power – Objectives and Policies: Why Private Equity Should Hire More Pricing Managers ♣️
The currently untapped opportunity presented to private equity of a pricing optimisation role is huge. We believe pricing will become an increasingly common lever for PE companies to maximise value. As a leading lever to achieve “quick wins” in profitability, pricing is a hot topic for PE companies right now.