How to Deliver Your Best Customer Experience Strategy In Uncertain Times 📝
Your customer experience strategy is now a central aspect of your turnaround business strategy this year. What did people do differently before the crisis? All of these changes are creating a huge impact on customers’ willingness to pay. Customer experience has been the #1 indicator that differentiates…
Adaptive Pricing And Marketing For Evolving Young Consumer Behaviours 👐🏻
Businesses can no longer ignore the importance of aligning pricing strategies with the ever-changing preferences of younger generations. But to thrive, companies must recognise that adaptive pricing isn’t a one-size-fits-all game. It’s about a continuous dance with shifting consumer preferences, ensuring that the pricing strategies resonate…
What Are The Benefits Of Penetration Pricing Strategy For New Products 🏹
Companies introduce new products to the market every now and then. Often, the launch comes with a well-known strategy called penetration pricing. Even the streaming giant, Disney+, used it when the platform debuted a few years ago. What makes this approach work? How can you put…
What Is The Meaning Of An Omnichannel Marketing Approach? 🍥
Online and digital platforms are emerging capabilities that many businesses have still not embedded properly in their operations. Research from Hubspot shows, for example, that only 25% of B2B companies invested in mobile optimisation as part of their unified sales and marketing efforts. In the case…
Value Creation Concept: How To Win New Business Fast
Reaching out to an international target market can be a challenge for many marketers. Hubspot’s recent report revealed that 65% of marketing teams prioritise international market strategies. Yet, they still face issues with the value creation concept. Marketing teams grapple with challenges like content or campaign…
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