The Hidden Pricing Problem Inside Most B2B Businesses 👎🏼 Podcast Ep. 125
In Part 3 of the Pricing Transformation Series, Joanna Wells explores a growing pricing problem in B2B businesses: pricing structures […]
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Sometimes It Is the Pricing Team, and No One Wants to Say It 🎯 Podcast Ep. 124
In Part 2 of the Pricing Transformation Series, Joanna Wells examines a critical but often overlooked pricing factor: the pricing
The Role of Strategic Pricing Objectives in Rising Cost Environments 🖋️
The closure of the Strait of Hormuz is not just a geopolitical issue. It is a pricing issue that is
Why Your Pricing Isn’t Working — And It’s Not Just Because of Your Sales or Pricing Teams 🌊 Podcast Ep. 123
Many businesses rely on short-term fixes like discounts and surcharges to manage rising costs, but this often adds complexity when
Can Pricing Consulting Firms Really Deliver Results—or Do Most Fail? 🏢
Many businesses turn to pricing consulting firms to fix margin pressure, improve price execution, or deliver a critical price rise.
How to Use a Good Better Best Pricing Strategy to Navigate Market Disruption 🙌🏻
Rising fuel prices are pushing costs across the supply chain. Freight becomes more expensive and signals scarcity to customers. In
What Supply Chain Disruption Means for Margin Management and Pricing 🚢
A temporary ceasefire between the US and Iran has calmed markets. Oil prices have dropped, and shipping through the Strait
Is Margin Expansion Still Possible Amid Rising Cost Pressure? 🧮
The Middle East conflict is no longer just geopolitical news. It is now an economic shock moving through global markets
Margin Management: Why Revenue Growth Isn’t Enough 📈 Podcast Ep. 121
In many organisations, leaders focus on revenue growth, assuming margin will naturally follow. However, most businesses find margin management far
How a Weak Brand Value Proposition Led to Disney Cruise’s Exit from Australia 🧀
Disney confirms it will leave Australia after February 2026. The news surprises many. Our cruise culture is strong and growing.