How Value-Based Pricing Drives Expensive Concert Ticket Prices 👩🏻🎤
Price isn’t solely a number; it must embody valuable experiences for customers. Take, for example, concert ticket prices, which often command a premium, yet fans eagerly purchase them for the experience. It’s crucial for businesses to formulate pricing strategies that harness emotional connections and cultivate a…
What Multinational Corporations Can Learn From Microsoft’s Pricing Strategy 🌏
In the fast-paced world of multinational businesses, one fundamental principle lies at the very heart of their marketing and sales strategy: pricing transparency. In an era where consumer empowerment and informed decision-making reign supreme, the significance of openly disclosing pricing structures cannot be overstated. This captivating…
Maximise Your Profits With These Successful Sales Team Practices 🦾
All businesses dealing with customers have selling at their heart. In-person meetings with both clients and salespeople were once central to B2B buy and selling. Today, digital communication is permeating almost any aspect of the business. As a result, some organisations have been asking, “Will salespeople…
How To Increase Sales Marketing Strategy In A Turnaround Situation 💵
At the core of any business is selling. As Henry Ford puts it, “Nothing happens until someone sells something.” In this regard, there is no other role more important than that of a salesperson. To become an effective salesperson is to be equipped with effective sales…
Why Bad Cost Evaluation Messes Up Strategic Pricing For Mid Sized Businesses 💵
Pricing and cost evaluation are major areas to optimise for midsize businesses, compared to small businesses. Smaller companies have a limited number of services or goods. They benefit from material and labour rates that are more stable and predictable, making management easier even with manual measures….
