4 Higher Pricing Strategies That Keep Sales Strong Without Backlash 💫
Raising prices is never easy—especially when your customers are already feeling the pinch. In Australia, where cost-of-living pressures run high, many businesses fear losing trust when costs go up. But the real problem isn’t the higher pricing itself—it’s how it’s handled. When pricing is treated…
How a Weak Brand Value Proposition Led to Disney Cruise’s Exit from Australia 🧀
Disney confirms it will leave Australia after February 2026. The news surprises many. Our cruise culture is strong and growing. In 2024, 1.32 million Australians took a cruise. On paper, the fit looks ideal. Yet the numbers tell a different story, and much of it…
The Best Consultant Sales Approach: The Best Way To Land Megadeals 🤝
Taking on deals while being unprepared can mean that you risk losing a deal or missing out on millions of dollars of revenue. So, it makes sense to know about the consultant sales approach and the steps that you can take to close a megadeal….
Will Nintendo’s Variable Pricing Strategy Fail or Set a New Standard? 🎴
When Nintendo announced Mario Kart World would cost $80, fans were quick to voice their frustration. Many flooded social media with demands to “drop the price.” The new Switch 2 console, priced at $450, also sparked debate. While Nintendo cited upgraded hardware, a better screen,…
How Mercedes-Benz Uses Luxury Brand Positioning to Compete 🧭
What makes a luxury car worth its price tag? For many, it’s not just the leather seats or high-tech gadgets — it’s the status, the story, and the feeling of driving something extraordinary. Mercedes-Benz has mastered this for decades, but with the 2026 CLA, it’s…
