Will Nintendo’s Variable Pricing Strategy Fail or Set a New Standard? 🎴
When Nintendo announced Mario Kart World would cost $80, fans were quick to voice their frustration. Many flooded social media with demands to “drop the price.” The new Switch 2 console, priced at $450, also sparked debate. While Nintendo cited upgraded hardware, a better screen, and…
How Mercedes-Benz Uses Luxury Brand Positioning to Compete 🧭
What makes a luxury car worth its price tag? For many, it’s not just the leather seats or high-tech gadgets — it’s the status, the story, and the feeling of driving something extraordinary. Mercedes-Benz has mastered this for decades, but with the 2026 CLA, it’s taking…
Proven Strategies for Pricing Jewellery That Will Boost Your Sales 💎
Jewellery retailing is a unique and emotional business. It’s not just about selling a piece of jewellery—it’s about selling meaning, memories, and sometimes even a symbol of love or achievement. But with so many retailers in the market, the challenge of jewellery pricing and maintaining customer trust…
What Price-Fixing Cases Teach Us About Legal Compliance in Pricing 🔒
Whether you’re a company executive or a pricing professional, you’ve probably seen the highs and lows of market competition. You understand the fine line between remaining competitive and maintaining ethical practices. But what happens when those lines blur? This happened with four major potato companies that…
Disadvantages of Sales Promotion Businesses Cannot Ignore 👩🏼🍳
A shopper steps into a store, drawn to an elegant sofa. The price is higher than expected, but its quality and design seem worth it. Then, a thought creeps in: What if it goes on sale? The shopper hesitates, waiting weeks for a discount that never…
