Streaming Platforms Must Rethink Their Prices and Payment Structures 💵
A musician pours their heart into an album. A filmmaker crafts a masterpiece for years. A content creator builds a loyal audience with engaging videos. But when royalty payments arrive, they’re barely enough for a coffee. Meanwhile, the platform thrives with record profits, and consumers enjoy…
How Mercedes-Benz Uses Luxury Brand Positioning to Compete 🧭
What makes a luxury car worth its price tag? For many, it’s not just the leather seats or high-tech gadgets — it’s the status, the story, and the feeling of driving something extraordinary. Mercedes-Benz has mastered this for decades, but with the 2026 CLA, it’s taking…
Are Unfair Pricing Practices Hurting the Live Music Industry? 🧑🏼🚒
Ticket prices doubling within minutes. Fans feeling ripped off. Small promoters locked out by industry giants. This isn’t just bad luck—it’s the reality of extreme dynamic pricing in Australia’s live music scene. As concerns about unfair pricing practices grow, trust erodes, and consumers push back. With…
Hotels Using Location-Based Pricing Are Playing a Risky Game 🗺️
A guest books a room at your hotel for a long-awaited holiday. They find a great deal, only to discover later that a friend in another city got the same room for $500 less. This is location-based pricing in action—a strategy that adjusts prices based on a…
What SaaS Companies Can Learn from Microsoft 365 Copilot Pricing 🧑🏼✈️
As Microsoft makes waves with its new pay-as-you-go pricing model for Microsoft 365 Copilot, tech companies—especially those considering or already implementing consumption-based pricing—can learn valuable lessons from this shift. Microsoft’s move is more than just a pricing strategy; it’s a response to the growing demand for…
