How Value Based Pricing Model Powers Virgin Australia’s Comeback 🥥
In 2020, Virgin Australia collapsed under financial pressure. Many blamed the pandemic. However, pricing strategy played just as big a role—if not a bigger one. Fast forward to 2025, and Virgin is making a comeback, returning to the ASX with the backing of Qatar Airways and…
Why High Price Strategy Is Failing Luxury Brands and How to Fix It 💎
Luxury is changing. A high price strategy is no longer just about premium pricing, exclusivity, and status symbols. Today’s consumers—particularly younger generations—are looking for something deeper. They want to connect emotionally with brands, see their values reflected in what they buy, and feel like they’re part…
What Happens When Airline Dynamic Pricing Algorithms Go Too Far 🌁
Dynamic pricing remains a core tool for many airlines looking to optimise revenue and yield. And there’s no doubt it works. An airline dynamic pricing algorithm can lift short-term revenue, optimise for load factors, and respond to demand patterns in real time. However, sometimes what works…
The Price of Trust: Why Fairness Will Define the Future of AI-Powered Pricing in Australia 🧱
1. The Pricing Automation Paradox: When Pricing Gets Smarter, Humans Must Get Wiser AI and algorithmic pricing promise efficiency, precision, and margin gains. But without a clear pricing automation framework, they also risk alienating customers and damaging brand equity if perceived as exploitative. This isn’t…
How Simplified Pricing Turned a Sales Bottleneck into a Growth Engine 📹
Zoom has just revamped its pricing strategy. It slashed thousands of SKUs from its product catalogue and introduced a single-unit model—ushering in a simplified pricing approach that makes its services far easier to sell and understand. At the same time, it rolled out new self-service tools…
