How to Evaluate your Aftermarket Services Value and OEM Strategy 🪛
Original equipment manufacturers (OEMs) continue to deal with a difficult and unclear future in the market. This compels us to […]
Pricing Strategy
The Indispensable Role of Chief Financial Officer (CFO) in a Company 👮
Business executives want to bounce back from all the mishaps brought by recent economic crises. The Chief Financial Officer (CFO)
What is Price Adjustment? How to Adjust the Price the Right Way 🙆🏻♂️
Most B2B companies make the mistake of setting uniform prices or across-the-board price adjustments. There are those that largely offer
What Do Modern Marketing Concepts Look Like Now? 🪞
The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s
How To Sell High-Priced Products: 7 Effective Techniques ⭐
Selling a high-priced product can be challenging to most businesses, especially when there are cheaper counterparts around. Thus, oftentimes, when
Pricing Intelligence and Analysis For Retailers To Build a Sustainable Business 🈺
What is the importance of pricing intelligence and analysis for retailers? Price, as part of the marketing mix, has