What Does Modern Marketing Look Like Now?
The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s no clear voice or compelling message that immediately grabs the customers’ attention. As communication platforms and customer trends evolve, we look into the changes in how…
Why is Brand Strategy Crucial in Boosting Your Sales ✨
“People don’t purchase products; they buy brands,” as the old business saying goes. The key to a company’s concrete identity and market trust is branding. Take Nike for example. The materials used to make a Nike sneaker are only worth a couple of dollars. But once…
How To Sell High-Priced Products: 7 Effective Techniques ⭐
Selling a high-priced product can be challenging to most businesses, especially when there are cheaper counterparts around. Thus, oftentimes, when a business wants to sell expensive products, one of the questions they ask is, how to sell high-priced products? The answer is: negotiate the price…
Pricing Intelligence and Analysis For Retailers To Build a Sustainable Business 🈺
What is the importance of pricing intelligence and analysis for retailers? Price, as part of the marketing mix, has always been the first priority for business leaders and marketing experts. Price products really high, certainly, customers will gladly take their money elsewhere. If you set…
What is Solution Selling for your Sales Team?
It is becoming increasingly difficult for sales teams to make a high margin sale. Gone are the days of a slick pitch or presentation to customers. This leads us to ask what is solution selling and how can your sales team make the most out of…
