What does Product Innovation Mean for your Brand?
Every product or service has its own market life cycle. It starts from a product or service’s introduction, growth, maturity, and decline. As the preferences of consumers keep changing, some brands are here to stay. Others will be disrupted in their industry. When a product or…
Why B2Bs Should Rethink their Outdated Marketing Strategy Action Plan
A marketing strategy action plan or program is an essential component for businesses to grow their customer base. You may have a great product, but without the right strategies to inform and communicate with your audience about your value proposition, a great product or service serves…
Price Setting: What To Do and Avoid in Competitive B2B Markets!
Numerous factors should shape your strategy when looking at price setting for your business. For one, the only thing that is constant and predictable in business today is the inevitability of increasing competition, change and disruption. The only true surprise is how astonished we all appear…
How An Omnichannel Retail Strategy Could Improve Multichannel Pricing
Is omnichannel retail strategy an effective pricing technique for retailers and B2B businesses considering going direct to market? Fashion apparel retailers to life insurance and consumer banking, don’t know how to incorporate digital into their traditional face-to-face channels. As a result, pricing and marketing across channels…
A Guide on How to Jump-start B2B Value-Based Industrial Pricing Strategies 🦺
Many industrial firms are beginning to recognise that no other factor has a greater ability to boost profitability than price. When confronted with stiff competition and unpredictability in raw-material costs, businesses tend to respond in a variety of traditional methods, including cost-cutting and attempting to enhance…
