Attempting to increase margins using a pricing and distribution strategy is not as simple as adding a markup to existing pricing. Many distributors have steered away from strategic pricing because the prospect of changing prices across thousands of products to price is just too daunting. However,…

Members of Disney+ will have to choose between two options to keep their subscription in the coming months. Pay the same monthly fee as before, but with ads. Alternatively, subscribers could pay more to watch without advertisements. Disney is taking a risk here, knowing that its…

For some businesses, price drops have become overused and price overrides are prolific. Your pricing structure should not be something that’s negotiable to the point of underselling your value. Manually entering prices or overriding prices in the system is time consuming and increases price complexity. Yet,…

One of the most difficult price challenges that businesses face is product and brand positioning. How do you position your product or services in a manner that is aligned to your pricing model and caters to different customers? How can you categorise your offers and at…

Almost every industry, including groceries, white goods, technologies, and automobiles, are being impacted by escalating and unpredictable input expenses, such as raw material input cost inflation and fluctuation. And we all know that making a profit has gotten incredibly difficult. You might be thinking of adjusting…