In the face of economic uncertainty, is there anything more important for FMCG companies than getting their pricing right? Most likely not. We say this because while the majority of products in this market are in strong demand, every customer’s willingness to pay and value drivers…

It’s time to raise the bar in Revenue Growth Management (RGM) in Fast Moving Consumer Goods (FMCG) or else risk losing 4 – 9 additional percentage points in return on sales. But what, how and where should RGM teams start? What is the best approach in…

Every business wants to grow. Naturally, that is the goal. And of course, growth entails continuous improvement of your products to retain and earn greater trust from your customers. So, what are the best approaches that define a proper product development growth strategy?   >Download Now:…

It has been a challenging time for the past two years with the shortages in supply exacerbated by the fact that we’re emerging from 2 years of the Covid-19 pandemic, a cold winter spell, the Ukrainian war, and the effects of geopolitics that worsen the prices…

Price increases are sometimes necessary to offset rising costs. Companies must implement strategies that appeal to customer value drivers at this time or risk experiencing margin loss. There are different ways to say price increase. We’ve found one successful company that has used branding in announcing…