Retailers are becoming more adept at maximising profits through pricing. List-Price Synchronisation (PILPS), for example, is a new price rise technique within broader advertising promotion strategy which has received a lot of unwanted attention in the press recently. Many have argued that PILPS it is a…

Most product promotions fail to generate substantial profit or at least as much revenue as business owners anticipated when it comes to prices. This is frustrating for any business. Worse, for some, the inefficiency continues without management identifying the root problem. They face a lot of…

Netflix has found a way to bounce back after what is said to be its worst year yet, with millions of subscribers lost and the value of its shares plunging steeply. The streaming giant intends to introduce a more affordable ad-supported membership plan compared to what…

The most important aspect of the sales process is the customers’ buying decisions. In fact, E-consultancy’s and Business Wire’s study shows that 71% of shoppers have a specific scenario in their mind and not necessarily a product. But how many brands can confidently say that they…

Surviving as a business during the pandemic is no walk in the park. What was once thought of as a temporary roadblock for businesses now has to be dealt with as the new reality. So, rather than seeking temporary solutions, businesses should be designing a sales…