Brand positioning is a process aimed at identifying how your customers perceive your brand. More than selling products, you’re selling the culture and values surrounding your business. You’re selling your aesthetic. So, positioning your brand correctly is vital. What many brands might get confused about is…

Why is B2B pricing so complex? The short answer is because B2B businesses are complex: Right down to the product, channels-to-market, supply chains and operations. For example, most B2B manufacturing businesses hold huge amounts of inventory (often over 10,000 SKUs or more). Products are then sold…

In recent years, we’ve seen undeniable growth in the luxury car market. You might be a luxury car company executive or marketer looking to boost your business performance or simply an enthusiast curious about how these ultra-expensive products are marketed and sold. So, what are the…

In this episode, we’re going to talk about B2B pricing.     Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon Music   TIME-STAMPED NOTES: [00:00] Introduction [01:10] What do businesses consider when it comes to B2B pricing?…

There’s no doubt that finding the right pricing for your product is key to maximising your margins and ensuring that price sensitivity does not grow too high. However, there are many roadblocks and challenges your business can encounter. Especially when trying to utilise a customer value…