What is Surge Pricing? Why are Different Companies Using it? ⚙️
Surge pricing is expanding into numerous industries, adjusting prices according to demand fluctuations. This strategy, commonly used in transportation, now infiltrates the entertainment, hospitality, and energy sectors. Its widespread adoption highlights its effectiveness in maximising profits during peak periods. Acknowledging what the reason is for the…
Analysis of Starbucks’ Recent Sales and Pricing Strategy Failure 🥐
In our previous analysis, we highlighted how a value-based pricing strategy has helped Starbucks achieve global success. Now, however, Starbucks’ sales are declining. Where did they go wrong? In response, they are introducing value meals and a bundled pricing strategy to win back customers lost due…
How Major Events Affect Price Setting In Hotel Booking 🍾
Event-driven pricing is transforming the hotel industry by adjusting the booking price rates based on major nearby events. This strategy gains traction as it maximises revenue during high-demand periods. Hotels can charge higher rates when demand peaks and strategically offer last-minute discounts to fill remaining rooms….
What You Should Know About the Current Electric Vehicle Price Trends ⚡️
Changes are happening fast in today’s electric vehicle (EV) business. New players, dropping prices, and competitive strategies redefine the landscape. Imagine it as a bustling marketplace where new shops pop up, prices fluctuate, and everyone competes for attention. These electric vehicle market dynamics and price trends…
Analysing Telstra’s Shift to Value-Based Flexible Pricing Strategy 🛜
Telstra has recently introduced a new pricing strategy, shifting to a flexible, value-based approach. This transition moves away from the traditional CPI-linked model. By adjusting prices based on perceived customer value, Telstra aims to better meet customer needs and respond to market conditions. Ultimately, this strategy…
