Dynamic pricing in the fast-food industry is a hot topic right now. The key question is whether this strategy is feasible and appropriate for setting fast food menu prices. It could potentially boost profits by adjusting prices based on demand. However, it also risks customer backlash,…

Everyone in business is feeling the pinch of price inflation, even those in the top and highest-growing industries. This can result in higher labour, material, and energy prices. The truth is that businesses’ profits will rise if they can pass on these increased costs to customers…

Pricing strategies have undergone significant evolution. From traditional fixed prices, businesses now embrace advanced dynamic, personalised, and drip pricing models. However, this shift brings complexity and raises concerns about fairness and transparency. Consequently, consumers often feel uncertain and question the equity of their purchases.    >Download…

Retailers explore deflationary pricing to retain demand and win back price-sensitive customers. After years of price increases for essentials, this strategy is crucial in retail. Economic conditions evolve, so understanding and implementing these tactics is essential. Effective deflationary pricing helps sustain competitiveness and market share. Carefully…