Does Pricing Consistency Still Matter Across Franchise Locations? 🐓
McDonald’s allows flexible pricing across its global franchise network. Sounds reasonable, right? But it also creates problems for pricing consistency. A dad in the US found out the hard way—his US$20 wasn’t enough to buy a 10‑piece Chicken McNuggets meal at an airport McDonald’s. Meanwhile,…
Cost and Pricing Management Processes You Need to Know Now🚦
It’s a tough time to be pricing anything. Tariffs, rising freight costs, supplier markups, and a volatile Aussie dollar are squeezing every link in the supply chain. For many businesses—retailers, manufacturers, service providers—these pressures are testing the strength of their pricing management process. The knee-jerk reaction…
How to Design Pricing That Positively Shapes Customer Behaviour 🌽
You work in pricing. You set numbers. But those numbers do more than protect margins. They send signals. Pricing and customer behaviour are deeply connected—pricing isn’t just about profit. It shapes choices. A five‑year study by The George Institute, published in Nature Food, tracked 10,000…
How Value Based Pricing Model Powers Virgin Australia’s Comeback 🥥
In 2020, Virgin Australia collapsed under financial pressure. Many blamed the pandemic. However, pricing strategy played just as big a role—if not a bigger one. Fast forward to 2025, and Virgin is making a comeback, returning to the ASX with the backing of Qatar Airways and…
Why High Price Strategy Is Failing Luxury Brands and How to Fix It 💎
Luxury is changing. A high price strategy is no longer just about premium pricing, exclusivity, and status symbols. Today’s consumers—particularly younger generations—are looking for something deeper. They want to connect emotionally with brands, see their values reflected in what they buy, and feel like they’re part…
