Why the 2026 World Cup Ticket Price Is Testing Fan Loyalty 🏟️
The 2026 World Cup ticket price sparks fierce debate. What should be a global celebration now feels like a test […]
Pricing Strategy
Why Brand Power Alone Should Not Define Consumer Goods Prices 🐿️
The pricing environment for consumer packaged goods (CPG) is shifting fast. Recently, PepsiCo announced cuts of up to 15% on
How to Justify Price Increase Before It Turns Into a Churn Problem 📱
Verizon makes a rare and honest admission. The company says its pricing strategy has driven customers away. New CEO Dan
Chanel Price Increase Exposes Luxury’s Power and Its Limits 👛
Luxury demand is slowing. Industry growth is forecast in the low single digits. Yet Chanel continues to grow revenue. Not
The Risks of Relying on Legacy Pricing Management Tools in B2B ⏰
Many B2B businesses still rely on disconnected ERP systems and legacy data warehouses for pricing management. These pricing systems were
What Tesla’s Subscription Revenue Model Signals for Modern Pricing 🦿
Tesla moves Full Self-Driving (FSD) to a subscription-only model from February 2026. The one-off purchase disappears. Customers now pay monthly