Booking.com Backlash Shows How Psychological Pricing Can Backfire 🛎️
Booking.com pricing is now under intense scrutiny, with lawsuits on multiple fronts. Dutch consumers have filed a massive claim over fake discounts, hidden fees, and false scarcity tactics like the infamous “only one room left.” In just one week, 130,000 consumers joined the claim, while 10,000…
The Shift in Brand Pricing Strategies You Need to Know About 🪅
For years, the UK grocery scene painted a clear picture: Aldi was the budget champion, while Marks & Spencer carried the premium badge. Their brand pricing strategy shaped perception. If you wanted the cheapest groceries, you went to Aldi. If you wanted quality and prestige, you…
The Value Based Pricing Approach That’s Driving Ferrari’s Global Edge 🦁
One of the world’s most prestigious carmakers, Ferrari, faces rising costs from tariffs and trade tensions. But instead of slashing prices to stay competitive, Ferrari does something bold—it raises prices on its ultra-luxury models by up to 10%. At the same time, it keeps prices steady…
How a Weak Brand Value Proposition Led to Disney Cruise’s Exit from Australia 🧀
Disney confirms it will leave Australia after February 2026. The news surprises many. Our cruise culture is strong and growing. In 2024, 1.32 million Australians took a cruise. On paper, the fit looks ideal. Yet the numbers tell a different story, and much of it comes…
What Most Executives Miss About Running a Premium Price Strategy 💎
Luxury once looked untouchable. Price hikes landed without much resistance, and brand power seemed enough to keep demand flowing. Yet today, luxury is losing its grip on both ends of the market. At the top, the ultra-wealthy no longer see legacy logos as status. At the…
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