Rethinking the Limitations of Cost Plus Pricing in Industrial B2B 👩🏻🌾
Last year, agricultural equipment manufacturers hiked their prices by more than 20% while end-market crop prices plunged by over 50%. This gap exposes the limitations of cost plus pricing when markets become volatile. The same pattern plays out in other industrial B2B sectors—construction materials, heavy…
What Business Executives Must Know About Surveillance Pricing 🕵🏻♂️
What is surveillance pricing? It’s no longer a theory. It is moving from concept to practice. Businesses are already testing systems that adjust prices using customer data — such as income signals, browsing behaviour, and purchase patterns — rather than relying only on competitive benchmarking,…
AI Buying Agents Are Transforming the Future of Pricing in B2B 🫣
In many cases of pricing in B2B relationships, the price stays under wraps. Buyers often need to fill out a form, send an email or pick up the phone just to get a quote. It’s frustrating, slow and opaque. Sellers favour it because it gives…
Pricing Strategy Lessons Luxury Brands Can Learn from Ralph Lauren 🧵
Mid-tier luxury brands feel the squeeze. On one side are fast-fashion and digital-first players slashing prices and winning younger shoppers. On the other side is the high-end luxury world pushing premium price tags. The core challenge? Maintain exclusivity while staying accessible. If pricing drifts too…
How Smart Subscription Pricing Model Can Turn Fatigue into Loyalty 💤
Many business leaders talk about subscription fatigue as though customers are just tired of subscriptions. But the evidence suggests otherwise. Consumers are not fleeing the market. They are shifting their spend toward services that deliver clear, communicated value. If your subscriptions are stagnating or churning,…
