How Deep Discounts and Predatory Pricing Strategy Trigger Legal Trouble 🐊
What looks like a clever discount today could become a legal headache tomorrow. Every business wants growth, but chasing it through aggressive discounting can come at a cost. For many companies, especially in today’s competitive and digitally disrupted market, deep discounts feel like a fast track…
What Happens When Sport Ticket Prices Aren’t Transparent Enough ⚽️
In the world of sports, few things stir as much passion—and scrutiny—as ticket prices. Sport ticket prices are emotional touchpoints that can build trust or break it. Fans want to believe their loyalty counts. Businesses want to maximise value. But what happens when pricing, however legal…
Competitor Oriented Pricing Is Tempting, But Is It Right for You? 🥇
Recently, Nike announced a price increase of up to $10 on premium footwear—a move that has prompted Adidas and Puma to consider similar adjustments. It’s a classic case of competitor oriented pricing, where strategy is shaped by what others in the market are doing. This scenario…
The Key to Price Compliance in Instalment Plans and Credit Payments 💵
Offering instalment payment options can be a powerful tool to attract customers. However, as the recent legal action against online retailer Snaffle by the Australian Securities and Investments Commission (ASIC) demonstrates, it’s crucial for businesses to ensure their credit pricing practices meet price compliance standards and…
How to Nail a SaaS Pricing Model Shift Without Sparking Backlash 🧪
Let’s be honest—changing your SaaS pricing model is one of the riskiest moves a business can make. It’s not just about what you charge, but how you communicate it. One wrong step can turn loyal users into loud critics. But when done with care, the same…
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