Why is Brand Strategy Crucial in Boosting Your Sales ✨
“People don’t purchase products; they buy brands,” as the old business saying goes. The key to a company’s concrete identity and market trust is branding. Take Nike for example. The materials used to make a Nike sneaker are only worth a couple of dollars. But once…
How To Sell High-Priced Products: 7 Effective Techniques ⭐
Selling a high-priced product can be challenging to most businesses, especially when there are cheaper counterparts around. Thus, oftentimes, when a business wants to sell expensive products, one of the questions they ask is, how to sell high-priced products? The answer is: negotiate the price…
What to be Aware of with Surcharging ⚡ Podcast Ep. 99
In today’s episode, we will discuss the problems with surcharging. What to be aware of with surcharging? Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon Music Notes on the time-stamped show: [00:00] Introduction…
Pricing Intelligence and Analysis For Retailers To Build a Sustainable Business 🈺
What is the importance of pricing intelligence and analysis for retailers? Price, as part of the marketing mix, has always been the first priority for business leaders and marketing experts. Price products really high, certainly, customers will gladly take their money elsewhere. If you set…
Importance Value-Based Pricing during Inflation 💰 Podcast Ep. 98
In today’s episode, we are going to discuss the importance of value-based pricing during inflation. Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon Music Notes on the time-stamped show: [00:00]…