New Qantas Pricing Strategy Reveals a Hard Lesson in Customer Loyalty 💂🏻
In the latest pricing strategy of Qantas, members now need 5–20% more points to book the same reward flights. A […]
How to Win a Price War: A Guide Towards Healthy Market Competition ☢️
A price war is every manager’s worst nightmare. Price wars are increasingly common in businesses and unusually fierce. So how
Rethinking the Limitations of Cost Plus Pricing in Industrial B2B 👩🏻🌾
Last year, agricultural equipment manufacturers hiked their prices by more than 20% while end-market crop prices plunged by over 50%.
What Business Executives Must Know About Surveillance Pricing 🕵🏻♂️
What is surveillance pricing? It’s no longer a theory. It is moving from concept to practice. Businesses are already testing
AI Buying Agents Are Transforming the Future of Pricing in B2B 🫣
In many cases of pricing in B2B relationships, the price stays under wraps. Buyers often need to fill out a
Pricing Strategy Lessons Luxury Brands Can Learn from Ralph Lauren 🧵
Mid-tier luxury brands feel the squeeze. On one side are fast-fashion and digital-first players slashing prices and winning younger shoppers.