How Generative AI Is Reshaping B2B SaaS Pricing 🦿
Generative AI is changing the way software works. As a result, it is also changing how companies approach B2B SaaS […]
Are Your Price Metrics Out of Step With Shopper Reality? 📏
Woolworths recently reported “eight consecutive quarters of year-on-year price declines.” At first glance, that sounds like welcome relief for Australian
Why Price Rises Are Much Harder Than CEOs Expect 🏷️ Podcast Ep. 120
In many organisations, leaders assume a price rise is straightforward. Costs increase, so they expect prices to follow. Yet most
How a Weak Brand Value Proposition Led to Disney Cruise’s Exit from Australia 🧀
Disney confirms it will leave Australia after February 2026. The news surprises many. Our cruise culture is strong and growing.
Pricing and Margin Improvement Strategies for Australian Manufacturers 🏵️
Across Australia, there is renewed energy around manufacturing. Industry events, technology showcases, and national awards highlight the sector’s push towards
Discount Pricing Strategy Example When FMCG Promotions Backfire 🚨
Coles recently reported supermarket gross margins rising from 27.1 per cent to 27.8 per cent, while announcing that promotions will