As traditional market formats change, businesses begin to struggle with their approaches to pricing services or Equipment as a Service. This is especially true for business-to-business or B2B companies, which has seen technological advancements completely rewrite standards. Moving from traditional product pricing to SaaS and…

Booking.com pricing is now under intense scrutiny, with lawsuits on multiple fronts. Dutch consumers have filed a massive claim over fake discounts, hidden fees, and false scarcity tactics like the infamous “only one room left.” In just one week, 130,000 consumers joined the claim, while…

For years, the UK grocery scene painted a clear picture: Aldi was the budget champion, while Marks & Spencer carried the premium badge. Their brand pricing strategy shaped perception. If you wanted the cheapest groceries, you went to Aldi. If you wanted quality and prestige,…

One of the world’s most prestigious carmakers, Ferrari, faces rising costs from tariffs and trade tensions. But instead of slashing prices to stay competitive, Ferrari does something bold—it raises prices on its ultra-luxury models by up to 10%. At the same time, it keeps prices…