We previously examined the issue of misleading pricing in eCommerce, which raised concerns about pricing regulations in the digital realm. Now, a new controversy has sparked as a group of lawyers filed a lawsuit against various Las Vegas strip hotels for using an automated pricing system…

Have you heard of a dual pricing strategy? As inflation continues and interest rates continue to rise; we are seeing many more retailers applying some form of variable pricing across their product portfolio to combat inflation without losing customers. This is a promising sign that more…

If the pandemic taught the travel industry anything, it’s that they need to find better ways to generate income. Now, airlines, hotels, restaurants, and car rental companies are all on track in trying and experimenting with new pricing strategies to bounce back. These include subscription based…

A study found that many businesses can increase their profits by raising their prices by as little as 1% to 2% when backed with quality data, proper assessments, and implementation. This must be why price increases across the board are rampant in the past few years,…

Some believe that price is simply a matter of perception. Nevertheless, whether you are a startup or a long-established company, pricing remains one of the most complex tasks. Pricing managers look for ways to keep their businesses profitable and even thrive in times of economic difficulty….