Cruise line pricing is a puzzle many professionals struggle to solve. If you’ve ever questioned why fares seem high or wondered if you’re getting a good deal, you’re not alone. Pricing in the cruise industry goes beyond setting a number—it’s about striking a balance between offering…

With increasing pricing allegations in businesses, it is more important than ever that companies take appropriate steps to ensure they are compliant with relevant regulations. For instance, we are seeing providers continuously increasing mobile phone and broadband internet contract prices either to expand their operations or…

Dynamic pricing seems like a perfect solution for businesses that want to maximise profits. The system allows prices to adjust based on factors like time, location, and customer demand. Companies can charge more when people are willing to pay, and less when demand is low. But…

Price justification scrutiny is a common part of doing business. All companies face it at some point. In Australia, this scrutiny is intense. Some executives, like Darren O’Brien of Mondelēz, even accuse the business culture of profit shaming. They argue that public criticism of price increases…