Taylor Wells Blog On Pricing, Revenue Management

Risk-based Pricing Model: The Role of Loss Aversion in Pricing ⚠️

What has risk-based pricing model got to do with loss aversion? Risk-based pricing model insights show that if you […]

In my time in Pricing transformation, I have seen all sorts of pricing function setups at companies. I’ve seen companies

Increasing prices in your annual price increase letter – when, why, how, by how much – is one of the

Taylor Wells / February 4, 2020

What causes real estate prices to increase in Australia nowadays? After two years on the slump, rising property prices are

Taylor Wells / December 23, 2019

Are you considering underpricing some new products to gain market share and about to launch them? How did you set

So, you want to be a pricing manager or build a long-term pricing manager career? That ambition — to move