Finding A Target Market For Your Strategic Marketing Management Process 💁
Key Takeaways The first crucial step to your strategic marketing management process is finding your target customer. Without properly identifying […]
Can You Explain Your Price Without Looking At Your Competitor 👀 Podcast Episode 133
Joanna Wells explores why justifying price increases is becoming a critical business capability as regulators, procurement teams, and customers demand
How to Set Manufacturing Price When Costs Keep Rising 🛳️
Key Takeaways Why Manufacturing Price Decisions Keep Getting Harder Manufacturing price decisions are becoming harder as businesses balance rising costs
How Poor Governance Makes Automated Pricing Systems Risky 💨
Key Takeaways Rethinking Pricing in the Age of Automation Automated pricing systems are reshaping pricing faster than many businesses expect.
Can You Defend an Algorithmic Pricing Decision? ⛽️
Key Takeaways The Growing Role and Risks of Algorithmic Pricing Algorithmic pricing, increasingly powered by AI, is now central to
Price Discrimination Strategy: Why Women Pay More Than Men for Similar Products? 🛍️
Key Takeaways Undeniably, gender inequality still exists in our society even in the 21st century. It is not new to