Certified Pricing Professional: All You need To Know About Hiring Pricing Candidates 🧔 🧍
One of the initial steps in our TeamBuilding process is to evaluate the pricing capability of a wide and varied mix of people. They are certified pricing professionals and leaders across many different industries, global regions, businesses and operational models. >Download Now: Free PDF How…
Customer Value Proposition Example: Do This One Thing and Drive Even More Shareholder Value ⏱️
The way your business articulates the profit value it generates is the number one indicator of business growth. It affects your ongoing success in a changing market. Unfortunately, many CEOs and their teams have not been able to contextualise customer value. Thus, many find it a…
Why is Shrinkflation Happening in Cereals Manufacturing 🌾
Why is shrinkflation happening? This pricing tactic is a pressing challenge confronting Australian cereal manufacturers at the moment. Shrinkflation, marked by reducing product sizes while either maintaining or increasing prices, has provoked skepticism among consumers. It is crucial for businesses to promptly address this issue to…
The AI Price War Is On—How to Build Pricing Models That Win ☢️
AI is racing ahead—faster models, sharper results, wider adoption. But behind the scenes, another race is heating up. It’s not just about performance anymore. It’s about crafting the best AI pricing models. OpenAI launched GPT-4.1 and slashed prices. A new “nano” version hit the market…
How Supermarkets Can Utilise A Loyalty Programme To Gain Customer Trust 🥐
A pricing controversy has emerged in the supermarket business, centring on the loyalty programme strategies of retail giants Tesco and Sainsbury’s. This scenario prompts a closer examination of the challenges and controversies associated with loyalty pricing strategies. As we explore this landscape, we’ll uncover the nuanced…