What the Mobil Case Really Says About Setting a Fair Fuel Price 🦕
Mobil New Zealand’s head office is currently before the High Court following legal action by the Commerce Commission. The regulator
Search Results for: sales
Managing Retail and Wholesale Prices When Supplier Terms Shift 🧺
Managing Retail and Wholesale Prices When Supplier Terms Shift 🧺 Supplier rules used to feel like background detail. Today, they
Pricing And Marketing Strategy For Affordable Luxury Goods 💅🏻
It’s no surprise that many people turn to affordable luxury skincare, makeup, and fragrance brands as a way to treat
Chipotle Menu Pricing Backlash Serves a Hard Lesson in Pricing Power 🌯
A leaked recording attributed to Chipotle Mexican Grill Inc. CEO Scott Boatwright ignites debate on ethics and Chipotle menu pricing.
Booking.com Backlash Shows How Psychological Pricing Can Backfire 🛎️
Booking.com pricing is now under intense scrutiny, with lawsuits on multiple fronts. Dutch consumers have filed a massive claim over
Why the 2026 World Cup Ticket Price Is Testing Fan Loyalty 🏟️
The 2026 World Cup ticket price sparks fierce debate. What should be a global celebration now feels like a test
Why Brand Power Alone Should Not Define Consumer Goods Prices 🐿️
The pricing environment for consumer packaged goods (CPG) is shifting fast. Recently, PepsiCo announced cuts of up to 15% on
Pricing Strategy
Why the Fitness Industry Is Leaning More on Customer Insights Pricing 💪🏻
Why the Fitness Industry Is Leaning More on Customer Insights Pricing 💪🏻 Costs keep rising. Rent, wages, energy, and
Chanel Price Increase Exposes Luxury’s Power and Its Limits 👛
Luxury demand is slowing. Industry growth is forecast in the low single digits. Yet Chanel continues to grow revenue. Not
Case Study Download Page: De-risking Revenue
A global FMCG organisation faced increasing complexity in a highly concentrated Australian retail market while transitioning its portfolio strategy. Locally,