In this episode of Pricing College – we talk about what to do when someone just has to have a discount.   We love not discounting – but sometimes you have to recognise that their are dedicates hagglers out there – the type who enjoys getting…

In this episode of Pricing College – we ask are there new magic numbers (better numbers than 99c) out there and if so – what are they?   Are people so used to 99c that it has stopped working?   Is 37 the new 99? So…

In this episode of Pricing College – we look at the concept of magic numbers and using 99c (99c and magic number pricing) and even options like 95c or 90c.    Does it really help you sell more than quoting full dollar pricing.   Is the…

In this episode of Pricing College we look at the importance of branding for retail products  – and we look at Coca Cola (Coke Branding).   Everyone in the world knows Coca Cola and sees it everywhere we go. Does the huge spend on branding produce…

In this episode of Pricing College – we discuss why Coca Cola did not increase their pricing (Coke flat pricing) for almost 75 years.   This goes against the common perception of Coke as a business with great pricing power – that can command higher prices….