Joanna Wells explores why price justification is becoming a competitive advantage as Australia’s new supermarket pricing laws reshape buyer expectations. […]
Joanna Wells explores how pricing architecture reveals the hidden decisions behind profitability. Drawing on real business examples, she examines how
Joanna Wells explores the price mechanism through the ACCC’s findings against JB Hi-Fi over misleading reference pricing. The case highlights
Joanna Wells explores the pricing power meaning behind the transfer of Blackwoods into the Bunnings business. The move highlights how
Joanna Wells explores the lessons FMCG suppliers can take from the Coles court case. The ruling highlights how weak pricing
Joanna Wells explores the hidden risks behind AI pricing. Businesses may be underestimating how quickly automation can accelerate margin leakage.
In Part 3 of the Pricing Transformation Series, Joanna Wells explores a growing pricing problem in B2B businesses: pricing structures
In Part 2 of the Pricing Transformation Series, Joanna Wells examines a critical but often overlooked pricing factor: the pricing
Many businesses rely on short-term fixes like discounts and surcharges to manage rising costs, but this often adds complexity when
In many organisations, leaders focus on managing rising costs, assuming cost pass through will naturally protect margins. However, most businesses
