Can Coca-Cola’s Pricing Strategy Drive Sustainable Growth?🥤
Imagine a company so iconic that it can raise prices without losing too many customers. Coca-Cola has long been a master of this product pricing and branding strategy. In its latest report, Coca-Cola saw revenue rise by 9%, even though sales volumes dipped slightly. How? Pricing power. It’s…
Why Are Australia F1 Ticket Prices Getting Higher? 🏎️
Grand Prix organisers surely understand the thrill that surrounds ticket sales. Fans eagerly anticipate the chance to witness their favourite drivers in action, feeling the adrenaline of live racing. However, recent developments regarding the 2025 F1 Grand Prix tickets sales and price setting in Australia have…
What Businesses Can Learn From Walmart’s Pricing Strategy Backlash 🏷️
Innovating pricing practices are essential for businesses to maintain competitiveness in today’s dynamic market. This is exemplified by the new pricing strategy of Walmart and its implementation of digital shelf tags and labels. As consumer expectations evolve rapidly, companies must continuously innovate their pricing to stay…
The Pros and Cons of Spotify’s New Pricing Innovation Strategy 🔊
Spotify ranks among the most popular streaming services worldwide. Recently, it has leveraged its pricing power to fuel growth. This new Spotify pricing model features bundling options and significant price increases across various markets. As Spotify expands, these pricing changes are designed to boost revenue and…
Analysis of Starbucks’ Recent Sales and Pricing Strategy Failure 🥐
In our previous analysis, we highlighted how a value-based pricing strategy has helped Starbucks achieve global success. Now, however, Starbucks’ sales are declining. Where did they go wrong? In response, they are introducing value meals and a bundled pricing strategy to win back customers lost due…
