Why Is The Business Model Important In The Success Of A Pricing Strategy 🪤
Discounts are commonly used by businesses to attract customers and drive higher sales and revenue. Yet, it is evident from repeated instances that even significant discounts may not always accomplish these goals, particularly when the underlying business model is problematic. This highlights the importance of addressing…
7 Ways to Avoid Price Mistake Deals in a Downturn 🐰
Price mistake deals in a recession are among the worst that could happen to a business. Recessionary times can be challenging for businesses. Companies must ensure that they are offering competitive prices and taking all necessary steps to remain profitable while managing their costs. But a…
Best Subscription Business Models In Australia: A Look Into Uber’s Strategy 🚕
Many firms benefit from subscription business models because they encourage client success and improve buyer retention. Today, subscription models are being employed in almost every business. For years, growing firms such as Netflix, Dollar Shave Club, and Microsoft have used a subscription-based income model with great…
How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
How Avis Created A Value Based Business Strategy To Drive Brand Equity 🚘
How does a value-based business strategy affect brand equity? What happens to your products’ brand equity when you’ve discounted them too much or too deep? Short answer: You destroy brand equity and forever struggle to use price and promotions to capitalise on the value of your…
