Booking.com Backlash Shows How Psychological Pricing Can Backfire 🛎️
Booking.com pricing is now under intense scrutiny, with lawsuits on multiple fronts. Dutch consumers have filed a massive claim over […]
Pricing Strategy
Why the 2026 World Cup Ticket Price Is Testing Fan Loyalty 🏟️
The 2026 World Cup ticket price sparks fierce debate. What should be a global celebration now feels like a test
Why Brand Power Alone Should Not Define Consumer Goods Prices 🐿️
The pricing environment for consumer packaged goods (CPG) is shifting fast. Recently, PepsiCo announced cuts of up to 15% on
Pricing Strategy
Why the Fitness Industry Is Leaning More on Customer Insights Pricing 💪🏻
Why the Fitness Industry Is Leaning More on Customer Insights Pricing 💪🏻 Costs keep rising. Rent, wages, energy, and
Chanel Price Increase Exposes Luxury’s Power and Its Limits 👛
Luxury demand is slowing. Industry growth is forecast in the low single digits. Yet Chanel continues to grow revenue. Not
Pricing Strategy
What Happens When Small Businesses Bet on the Freemium Pricing Model ♟️
What Happens When Small Businesses Bet on the Freemium Pricing Model ♟️ Spotify recently loosened restrictions on its free